Baby shampoo is as gentle on the eyes as pure water and is specially designed to gently cleanse your baby's delicate hair and scalp. It lathers instantly and rinses easily, leaving your baby's hair soft, shiny, and clean. Triple-tested formula by pediatricians, dermatologists, and ophthalmologists. No parabens, phthalates, sulfates, dyes, or soaps. Our formula is as gentle on the eyes as pure water. Delicate, hypoallergenic and pH balanced. How to Use: Wet your baby's hair with warm water, apply baby shampoo, rub gently until it lathers, and finally, rinse.